Techstars Startup Week Fort Lauderdale

Building your brand is often an intangible aspect of running your business, but it is vitally important! Branding is the reason customers pay twice as much for one product over another. Building a strong brand will help you stand out, communicate your brand message, reach your target audiences more effectively and transform your business. During the workshop, we will, review current brands and their meaning, why specific colors and fonts are chosen and what a brand means in other languages. We will offer simple, practical tips on defining and building a strong brand. And, by the end of this fun and interactive brand workshop, you will all come away with a much better understanding of how to make your brand work for your business.