Techstars Startup Week Fort Lauderdale

Building your brand is often an intangible aspect of running your business, but it is vitally important! Branding is the reason customers pay twice as much for one product over another. Building a strong brand will help you stand out, communicate your brand message, reach your target audiences more effectively and transform your business. During the workshop, we will, review current brands and their meaning, why specific colors and fonts are chosen and what a brand means in other languages. We will offer simple, practical tips on defining and building a strong brand. And, by the end of this fun and interactive brand workshop, you will all come away with a much better understanding of how to make your brand work for your business.

When asked "what is the biggest struggle you currently face in building a profitable brand?" many new founders will say that bringing attention to their startups is their gravest concern. Many of these entrepreneurs move onto social media and marketing strategy before having a solid brand foundation that consumers actually care about. But what if the secret to traction and profits had little to do with the vanity metrics? In this workshop, we will discuss why building brands with a blend of creativity, story and soul is crucial to the life of a brand and how reconnecting these dots is an essential step to building startups people actually care about.