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Wednesday, January 30
 

2:00pm

Emineo Media: Breathe Life Into Your Brand for Startups
Limited Capacity seats available

Building your brand is often an intangible aspect of running your business, but it is vitally important! Branding is the reason customers pay twice as much for one product over another. Building a strong brand will help you stand out, communicate your brand message, reach your target audiences more effectively and transform your business. During the workshop, we will, review current brands and their meaning, why specific colors and fonts are chosen and what a brand means in other languages. We will offer simple, practical tips on defining and building a strong brand. And, by the end of this fun and interactive brand workshop, you will all come away with a much better understanding of how to make your brand work for your business.

Speakers
avatar for Orlando Espinosa

Orlando Espinosa

Founder, Emineo Media
Charisma and passion are hallmarks of Orlando Espinosa's approach to empowering business owners to grow their businesses. His most notable recent endeavor is as U.S. Small Business Administration Miami’s Emerging Leaders Instructor 2016 to present, which led to him becoming a top... Read More →


Wednesday January 30, 2019 2:00pm - 3:30pm
Innovation Hub 111 East Las Olas Boulevard, Suite 1140 Fort Lauderdale, Florida 33301
 
Thursday, January 31
 

3:30pm

Candis Hickman: Branding for StartUps
Limited Capacity seats available

When asked "what is the biggest struggle you currently face in building a profitable brand?" many new founders will say that bringing attention to their startups is their gravest concern. Many of these entrepreneurs move onto social media and marketing strategy before having a solid brand foundation that consumers actually care about. But what if the secret to traction and profits had little to do with the vanity metrics? In this workshop, we will discuss why building brands with a blend of creativity, story and soul is crucial to the life of a brand and how reconnecting these dots is an essential step to building startups people actually care about.

Speakers
avatar for Candis Hickman

Candis Hickman

Founder, Candis Hickman
Candis Hickman is the Host of ‘An Evening With’ event series, a Personal Branding Coach, and the Host of Becoming Known, a podcast that's mission is to provide education and inspiration for aspiring entrepreneurs and creative professionals. Early on in her career, Candis was... Read More →


Thursday January 31, 2019 3:30pm - 5:00pm
Creation Station Business - Main Library 100 S Andrews Ave, Fort Lauderdale, FL 33301, USA