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Cinthya Lavin

BBB
Director of Communications and Community Engagement
Cinthya Lavin is the Director of Communications and Community Engagement for
the Better Business Bureau of South Florida a nonprofit organization promoting
trust and ethical standards in the marketplace. Cinthya is a graduate of Florida
International University, where she received a BA in Mass Communications with a
concentration in Public Relations in 2013.
Cinthya began her public relations career representing the Latin American divisions
of oncology brands for pharmaceutical companies Merck, Sanofi, Glenmark, Pfizer,
and Roche. After her time in the pharmaceutical field, Cinthya expanded her
expertise by working as a Public Relations executive for a boutique agency in South
Florida where she was responsible for the Miss Florida USA pageant, Pollo Tropical,
Red Bull, Krystal Burgers, BurgerFi. Cinthya has also worked as an independent
public relations consultant for institutions like the Women’s Breast and Heart
Initiative (WBHI), Art Palm Beach and Art Boca Raton.
As a public relations professional Cinthya has worked in different areas of the field
such as event planning, media kit development, social media strategy, public
relations campaigns, crisis management, partnership development, and
spokesperson.